BEAUTY EDIT was created to simplify beauty for real women — especially those balancing motherhood, work, and everyday life. We believe that confidence starts with feeling like yourself again — not by doing more, but by using the right steps, products, and mindset.

Founded by beauty expert and educator RACHEL SHULTZ, Beauty Edit is a curated space where women can learn, shop, and connect through all things beauty and wellness. From personalized makeup lessons to tried-and-true product picks, everything here is designed to help you glow from the inside out — without the overwhelm.

Born from a journey of resilience, motherhood, and rediscovery, each product is handpicked to simplify your routine while elevating your confidence. We believe in beauty with purpose—clean, curated, and designed to empower the everyday woman to feel seen, strong, and stunning. This is intentional beauty for real life.